D2C Transformation Partner for brands in Vietnam
You are building your business on Shopee's land.
Time to build a house of your own.
We help retail brands and store owners move to a D2C model: sell directly to customers on your own website, and own your customers, your data, and your brand, so no marketplace holds your business.
Market reality 2025-2026
The seller shakeout has begun.
Marketplaces such as Shopee and TikTok Shop are rented land, and the landlord just changed the rules. Fees are up, regulation is tighter, and the weakest sellers are being pushed out. This is not a forecast. These are the numbers.
0+
sellers have disappeared from the marketplaces
Shopee · TikTok Shop · Lazada · Tiki, in the last 12 months alone.
40-45%
of revenue eaten by marketplace fees + ads + affiliate
+0%
TikTok Shop commission fee, from about 3% to 12.5% (14.5% for Mall stores) between 2024 and March 2026
0%
of GMV (gross merchandise value) held by Shopee + TikTok Shop (2025)
1% / order
auto-deducted by Shopee into your ads account from May 29, 2026
There is more: mandatory seller identification through VNeID (Vietnam's national digital ID), automatic fee deductions, and the paradox of fewer sellers but more revenue. The pie is shifting to sellers with real systems behind them.
Read the full case for marketplace independenceSource: compiled from Vietnam e-commerce market data, 2025-2026.
Start here
Which stage are you at?
Pick the right stage and we will show the problems, the score, and a roadmap built for your store.
The quiet drain on your profit
You are growing, but profit is leaking in these 6 places.
This is the group we serve best. Every problem below is taking money from you every day.
You do not own your customers
You see a nickname, an address, and an order history. To sell again, you buy ads again.
CRM + WebsiteDependent on Shopee
Algorithm, policies, and fees change constantly. One suspension and you lose control of revenue.
Own website + multichannelNo website
No SEO, no Google Ads, and no brand for customers to trust.
Website + SEOHard to nurture existing customers
Someone bought lipstick 3 months ago. You want to show them a new product, and there is no system to do it.
CRM + Email/SMSManual work everywhere
Excel, Sheets, and Zalo in a tangle: order mix-ups, stock mismatches, lost data.
Lightweight ERPData scattered everywhere
Shopee, TikTok Shop, Facebook, and POS each keep their own numbers. There is no single picture.
Marketplace sync + AnalyticsA real story
[Cosmetics brand]
Growing store · 150 orders/day
"We were 90% dependent on Shopee and couldn't keep existing customers. With a website, CRM, and Marketplace sync, for the first time we truly own our customers."
Your system
Everything flows into one place you own.
You keep selling on the marketplaces, but the data and the customers flow into a D2C ecosystem of your own.
Sales channels
Shopee
TikTok Shop
Facebook
POS / Physical store
The hub you own
Your website
Marketplace sync · CMS · Payments
100% yoursOperations & growth
CRM
Inventory
Analytics
Automation
Customers buy on any channel, the data and the relationship always come back to you.
7 modules · in detail
The shift
Rented land, or a house of your own?
ScaleCommerce is not a web agency. We are a D2C Transformation Partner. We take you from marketplace dependence to direct-to-consumer (D2C): you sell straight to your customers on commerce infrastructure you own.
Ownership = control
Your own website is not just another sales channel.
It is how you take back control.
On a marketplace, someone else writes the rules. In a house of your own, you do.
On the marketplace
You have to follow
The marketplace's return policy
Refund policy
Complaint handling rules
Transaction fees & ad fees
Visibility policy
Traffic distribution algorithm
Livestream rules
Affiliate rules
You have very little say.
On your website
You make the rules
Return policy
7 days15 days30 days
Refund conditions
Tags intactUnusedReceipt included
And full control of every retention tool
WarrantyMember tiersLoyalty pointsVouchersMembershipBundlesFlash salesYour own affiliate programReferrals
Every decision is yours.
Pain point #3 · Marketing & AI
You have customers, but you cannot sell to them again.
Customers abandon their carts
Dozens of orders slip away every day, and you have no way to nudge those customers back to check out.
No channel for repeat sales (remarketing)
A customer buys once and disappears. You cannot reach out to sell to them a second time.
No customer segments (CRM)
Every customer gets the same treatment, whether they are new, loyal, or VIP.
Manual follow-up messages
Staff copy and paste every message. It eats time and still misses the customers worth chasing.
Want to use AI but not sure where to start?
This is the opportunity. AI can take over the work you are paying people to do by hand:
Automated follow-up messagesProduct recommendationsCustomer segmentation24/7 auto-repliesContent writing
Assess & configure your solution
One flow, from what you are losing to a quote built for you.
Four steps in a row: work out what you are losing, chat with the AI Consultant, and get an automatic report card. Then configure your own solution and see an instant quote.
1 · What you lose2 · AI Consultant3 · Report card4 · Solution Builder
The cost of standing still
Every month you pay the marketplace, and you still do not own a single customer.
Drag the sliders below to match your store and see the real number.
You are paying in marketplace fees & ads
210M ₫
per month
2.5B ₫
Per year
0
Customers you own
Put into your own commerce ecosystem, the same money becomes an asset that builds up, not a cost that repeats forever.
AI business consultant
Chat with the AI Consultant, in plain business language.
No technical jargon. The AI asks about your actual situation, then fills in the assessment and suggested solution right below.
Auto-generated advisory report
An assessment of your business
AI generated this report card from the stage you selected.
Commerce Score
Growing storeCurrent problems
Over 80% dependent on marketplaces, so revenue risk is high
You do not own your customer data
No channel to sell to existing customers again
Data is scattered, so decisions are hard
Priority recommendations
Brand website★★★★★
CRM + Email/SMS★★★★★
Marketplace sync★★★★☆
Analytics★★★★☆
ERP★★☆☆☆
Digital Maturity Score
Your digital maturity rises as you add modules.
Toggle modules in the section below and watch this score change in real time.
64
Current
81
After implementation
Configure your solution
Solution Builder
Turn on the modules you need. The quote, timeline, and team on the right update instantly. We have already suggested a set for your stage.
Instant quoteDownload PDF proposal
81M ₫
Estimated investment
Timeline10 weeks
Team3 devs + 1 designer
Modules4
Maturity Score81/100
Indicative quote · final price confirmed after a consultation
Payback
This is an investment, not a cost.
81M ₫
Investment
one-time
12M ₫
Savings
per month (ads + operations)
7 months
Payback
then pure profit
Fast start, low risk
A working version in 7 days, then expand stage by stage.
We do not ask you to make one big, risky bet. Start small, see results, then follow the roadmap.
Days 1-2 · Kickoff
Understand your store
Pick your stage and lock the scope of the first working version. No scope creep.
Days 3-5 · Foundation
Landing page + 1 marketplace synced
Set up the brand frame and connect your strongest sales channel.
Days 6-7 · Go live
The working version goes live
You see real results, then we decide together what to expand next.
Business Journey, expand when you need to
LaunchWebsiteCRMInventoryAnalyticsAutomationAIERP
Proof, not promises
Measurable results from the brands we work with
[Cosmetics brand]
Growing store
Problem
150 orders/day, 90% dependent on Shopee, no way to keep existing customers.
Solution
Website + CRM + Marketplace sync + email automation.
+38%
returning customers
-42%
ad cost per order
+25%
revenue
[Fashion chain]
Large store
Problem
8 stores, constant stock mismatches, no idea which channel was profitable.
Solution
Inventory + Analytics + Lightweight ERP + POS sync.
-55%
stock mismatches
+19%
profit
4 months
payback
[Home goods store]
New store
Problem
Selling on Facebook, losing the customer after every order, no brand.
Solution
Brand landing page + Mini CRM + multichannel selling.
+2.3x
orders/month
+60%
new customers
+30%
order value
"For the first time I actually know who my customers are. Selling to them again takes a few clicks instead of burning ad budget."
Lan
Owner of a cosmetics brand
"ScaleCommerce didn't sell me a website. They helped me stop depending on a single marketplace."
Tuan
Fashion chain with 8 stores
"A working version in 7 days, just like they said. I'm not technical and I could still follow every step."
Ha
Home goods store
Straight talk
The concerns we hear most often
"What if I am not technical?"
You do not need to be. We handle the technical side; you make the business decisions. Everything is explained in plain business language.
"What if nobody visits the website?"
We set up the traffic channels too: SEO, Google Ads, marketplace sync, and remarketing. We do not build a site and walk away.
"What does it cost?"
Configure your own setup in the Solution Builder and see a quote right away. You can start small and expand; there is no big lump sum up front.
"Who maintains it after handover?"
The Technology Partner retainer covers operations, updates, and long-term optimization. You are not left alone after handover.
Partnership models
Choose the partnership model that fits you
Fixed Project
Fixed scope, fixed price. You know the cost and the timeline before we start.
Revenue Sharing
We take a share of revenue, subject to approval, and carry the risk with you.
Dedicated Team
Hire a development team of your own, working to your priorities.
Technology Partner
A multi-year partnership: we run, optimize, and expand the system continuously.
Frequently asked questions
Selling on marketplaces still works, but it is rented land. Your own website lets you own the customers and the data, so when the marketplace changes the rules you still have an asset that is yours.
A working version is ready in 7 days. Clear business results usually show after 2-4 months, depending on the modules you choose.
The AI Consultant and the assessment suggest modules for your stage. Most Stage 2 stores should start with Website + CRM.
The whole system belongs to you and runs on infrastructure you control. We comply with data protection regulations.
Yes. The system is designed for store owners to run on their own, with documentation. If you want, we keep working alongside you.
It is an indicative quote, close to reality. The final number is set after a consultation, once we understand your needs.
Do not build your whole business on rented land.
Get a free assessment, see your score and a roadmap for your store, then decide for yourself.