Tools

Break-even ROAS calculator

Find the minimum ROAS you need to avoid a loss, based on your product's gross margin. Drag the slider and the number updates instantly.
Break-even ROAS calculator

What ROAS do you need before you stop losing money?

A high ROAS does not guarantee profit. It has to clear the break-even point set by your gross margin.

Reference:25% margin → 4.0x40% margin → 2.5x50% margin → 2.0x
2.5x
Break-even ROAS

Every 1 VND of ad spend must return at least 2.5 VND in revenue just to avoid a loss.

3.3x
Target ROAS for real profit (x1.3)
Optimize the whole funnel, not just ROAS →

The formula ignores fixed costs and platform fees, so your real break-even ROAS is usually higher.

Indicative figures based on the numbers you enter.

How to use it and notes

  • Enter your gross margin on the selling price (after cost of goods, before ad spend).
  • Break-even ROAS = 1 ÷ gross margin. A 40% margin means a break-even ROAS of 2.5x.
  • For real profit, set a target ROAS above the break-even point, at x1.3 the break-even ROAS or higher.
  • The formula ignores fixed costs and platform fees, so your real break-even ROAS is usually a little higher.