Tools

Conversion & revenue calculator

Estimate your website revenue from three numbers: traffic, conversion rate, and average order value. Drag the sliders to see how a small lift in CR turns into a large change in revenue.
Conversion & revenue calculator

How much revenue does your website generate?

Traffic x conversion rate x average order value. See why a small lift in CR makes a big difference in revenue.

52.5M ₫
Projected revenue / month
150
Orders / month
630M ₫
Revenue / year
If you optimize conversion
CR +0.5% (2.0%)+17.5M ₫/month
CR +1% (2.5%)+35M ₫/month
Free business assessment →

Indicative figures based on the numbers you enter. Typical e-commerce CR is about 1-3%.

How to use it & notes

  • Enter your real monthly visits, conversion rate (CR), and average order value (AOV).
  • The formula: orders = traffic x CR, revenue = orders x AOV. Results update as you drag the sliders, with no button to press.
  • The "If you optimize conversion" block shows the extra revenue you earn when CR rises by 0.5% and 1%.
  • Your real CR depends on your category, traffic source, and page quality. Typical e-commerce benchmarks fall in the 1-3% range.

Figures are indicative and based on what you enter.