SolutionsModule 04
Analytics & reporting: measure right to decide right
You spend on ads across several channels. Revenue climbs every month, yet the cash in the bank does not climb with it. The real question is not how much you sold. It is which channel earns real profit and which one quietly loses money.
The Analytics & reporting module exists to answer that question with clean numbers, not gut feel.
The problems you are facing
Every marketplace (Shopee, TikTok Shop) and every ad platform reports a different number. Add them up and nothing reconciles.
Revenue looks healthy, but you do not know what is left after marketplace fees, shipping, ad spend, and cost of goods.
ROAS looks good and you still lose money, because you do not know what ROAS you need to break even.
Customer data sits scattered across the marketplaces, and you do not actually own it.
How ScaleCommerce solves it
ScaleCommerce connects your own website and CRM to a first-party data measurement setup. The Pixel fires on every event, so each VND of ad spend is traced back to the order it produced. On that foundation, the system pulls every channel into one dashboard and breaks out real profit. It focuses on 5 vital metrics:
Real profit per order
The number left after every variable cost: cost of goods, marketplace fees, shipping, and ad spend.
ROAS by channel
Compared against break-even ROAS, so you know which channel is actually profitable and which one looks fine while eating your margin.
Average order value (AOV)
The lever that grows revenue without a single new customer.
Customer acquisition cost (CAC)
What you pay for each new customer, weighed against LTV (customer lifetime value).
Repeat rate & LTV
How many customers come back and what each one is worth over time. This is the base of sustainable growth.
What you get
One dashboard for every channel, updated in real time.
Real profit reports by order, by product, and by channel.
Pixel and first-party data you own, still usable when you switch ad platforms.
Early warnings when a channel drops below its break-even ROAS.
Interactive tool
Break-even ROAS calculator
Enter your product's gross margin and get the minimum ROAS a campaign needs to avoid a loss. Any ROAS below that line means the more you sell, the more you lose.
Break-even ROAS calculator
What ROAS do you need before you stop losing money?
A high ROAS does not guarantee profit. It has to clear the break-even point set by your gross margin.
Reference:25% margin → 4.0x40% margin → 2.5x50% margin → 2.0x
2.5x
Break-even ROAS
Every 1 VND of ad spend must return at least 2.5 VND in revenue just to avoid a loss.
3.3x
Target ROAS for real profit (x1.3)
The formula ignores fixed costs and platform fees, so your real break-even ROAS is usually higher.
Indicative figures based on the numbers you enter.
Read more
Frequently asked questions
What is ROAS?
ROAS is return on ad spend: the revenue earned for every VND spent on ads. A high ROAS does not mean profit. You have to compare it with the break-even ROAS calculated from your own gross margin.
Why does first-party data matter for reporting?
It is data generated on systems you own, so measurement is accurate and is not limited or changed by the policies of a marketplace or an ad platform.
Can the reports combine several channels?
Yes. The system pulls data from your website, CRM, and sales channels into one dashboard, cross-checks it to remove duplicates, and gives you a real profit figure.
Do I need technical skills to read the reports?
No. Reports are written in plain business language and focus on the 5 vital metrics, so you can decide right away.