SolutionsModule 02
Customer CRM: the biggest asset you are ignoring
You pay for ads to win a customer. They buy once and disappear. To sell to them again, you pay for ads all over again, which is the fastest way to burn a budget.
The ScaleCommerce CRM keeps every customer you have already won, helps you understand them, and sells to them again automatically.
The problems you are facing
Customer data sits scattered: chats on marketplaces such as Shopee and TikTok Shop, comments, one-off orders, and Excel files. Nothing gets collected, so nothing gets used.
Selling on a marketplace means the customer belongs to the marketplace. You do not even have a list to follow up with.
Every promotion chases new customers with ads. Your existing customers, the ones most likely to buy again, get ignored.
You cannot tell who your VIPs are, who is about to churn, or who deserves an offer.
How ScaleCommerce solves it
We build you a CRM around one core job: turning one-time buyers into loyal customers.
Collect and own customer data
Every lead, website order, marketplace order, and POS customer merges into a single customer profile. Purchase history, value, channel, and favorite products live in one place, and that place is yours.
Smart segmentation
Customers are grouped by behavior automatically: new, loyal, VIP, and lapsed. You know exactly what to say to whom.
Automated follow-up & repeat sales
Set up the flows once and the system runs them by email, SMS, and Zalo, Vietnam's most-used messaging app. Thank customers after purchase, suggest complementary products, remind them when it is time to reorder, and win back dormant buyers.
Loyalty that keeps customers
Loyalty points, membership tiers, and private offers for your best customers give them a reason to come back instead of comparing prices elsewhere.
What you get
A customer list you own, ready to sell to at any time without paying anyone for access.
Automated follow-up runs in the background 24/7, growing revenue from existing customers without adding headcount.
Higher LTV (customer lifetime value): each customer buys more often, so the pressure to find new ones eases.
Ads work harder. Existing customers buy again on their own, so the budget goes where it belongs: winning new customers.
Connects to the Brand website module to capture data from the first order, and to the Analytics module to measure what each customer segment is worth.
Interactive tool
LTV & max CAC calculator
Know what a customer is worth, and the maximum you can spend to acquire one (your CAC, customer acquisition cost) while still turning a profit.
LTV & max CAC calculator
What is one customer worth?
Customer lifetime value (LTV) sets the most you can spend to acquire one customer (CAC) and still make a profit.
2.1M ₫
LTV (revenue)
LTV (profit)840,000 ₫
Maximum CAC to spend (≈1/3 LTV)280,000 ₫
Target LTV : CAC ratio≥ 3 : 1
Spend up to 280,000 ₫ to win one customer and you still keep a safe margin. A CRM increases repeat purchases and pushes LTV up.
Free business assessment →Indicative figures based on the numbers you enter.
Read more
Frequently asked questions
How is a CRM different from a customer list in Excel?
Excel stores names. A CRM collects the full purchase history, segments customers automatically, and runs follow-up flows on its own, which Excel cannot do.
Can I collect customers from marketplaces?
You can collect every lead you can reach: website customers, POS customers, and marketplace customer details within what each marketplace allows. Your website is the cleanest data channel.
Is automated email, SMS, and Zalo messaging hard to set up?
No. You set up the flows once, and the system runs them based on customer behavior.
How soon do I see results?
Revenue from existing customers usually starts to move within the first few weeks, once the reorder reminders and win-back flows are running.